E-shopping is at present known to be one of the rapidest improving areas of industry. It is implied by the fact that owing to shopping online we are given with an interesting opportunity to get almost everything we would like to have without leaving our house. It is a considerable competition for normal shops, as in order to purchase something online we don’t have to leave our house, because we will have our good delivered for instance by a postman. This explains why The White Company might observe increasing interest of various users.