If you have your own business, you possibly already observed how hard it is to be visible online. There are a lot of other firms and competition is rough. Presently, almost every company is present online. Therefore, that it is not enough anymore to be online. It is crucial to be visible. But it is still not sufficient. Besides being visible, the developed image needs to be useful and in compliance with our objectives and strategy. It allows to become successfully reach potential clients via various communication channels. For a long time plenty people perceived online activities more like amusement, not serious activities. But that has already changed. And this is usually profitable for the firm to hire professionals to handle online activities.Maybe you have already use the services of interactive agency. That kind of agency concentrates on the preparation and implementation of the online marketing strategy for the company (read ). I know that theory might sound a little cnofusing. However, it is not. Interactive agency usually provide services that main goals is to promote the enterprise online as much as possible, as well as to reach as many previously profiled audience as possible.


Autor: Billie Ward
Źródło: http://www.flickr.com

Nevertheless, as the enterprise and its activities evolve and start to be more demanding, it is required to develop and use more complex projects. It is the point when help of software house is needed. Frequently term software house is used as a synonym for interactive agency. That is incorrect. Software house is definitely more specialised and focuses on project which are much more complex and time-consuming. The goals might be similar – creating the successful brand image online as well as implementation of marketing objectives. However, software house works on much more advanced applications using web technologies. They usually develop custom software which is also knowns as tailor-made software.

This is a software which is the opposite of software widely available, developed for the mass market. Custom software is created as an answer to the needs of particular enterprise as well as developed especially for this particular organization – . This approach allows to conduct a thorough analysis of needs and to outline solutions for problems and conflicts. That also enables much easier implementation of the project.